The power of design systems

February 9th 2024

The power of design systems

In the dynamic world of design, where consistency, efficiency, and scalability are paramount, the concept of design systems has emerged as a game-changer. Design systems offer a systematic approach to creating and maintaining a cohesive visual and functional language across various platforms and products. In this blog post, we’ll delve into the fundamental aspects of design systems, exploring how they enhance collaboration, streamline workflows, and contribute to the overall success of design projects.

What is a design system?

At its core, a design system is a collection of reusable components, patterns, and guidelines that unite to form a consistent and harmonious user experience. It encompasses everything from typography and colour schemes to UI components and interaction patterns, serving as a centralised resource for design teams. A well-crafted design system not only maintains brand integrity but also accelerates the design process, fostering collaboration and reducing redundancy.

Key components of design systems


A standardised set of fonts and typographic styles to maintain readability and visual harmony across all design elements.

Colour palette

A cohesive colour scheme that reflects the brand’s identity and ensures consistency throughout the user interface.

UI Components

A library of reusable UI components, such as buttons, forms, and navigation elements, to streamline the design and development process.


A consistent set of icons that align with the brand and enhance visual communication within the interface.

Spacing and layout

Guidelines for spacing, grid systems, and layout structures to maintain a unified look and feel across different screens and devices.

Benefits of implementing design systems

Consistency across platforms

Design systems ensure that the visual and functional aspects of a brand remain consistent across various platforms, creating a seamless user experience.

Efficient workflows

Designers can work more efficiently by leveraging pre-built components and patterns, reducing the time spent on repetitive tasks and allowing for more focus on innovation.

Collaboration and communication

Design systems serve as a centralised point of reference, fostering collaboration among designers, developers, and other stakeholders by providing a shared understanding of design principles.


As products and services evolve, design systems enable scalability by accommodating changes and updates in a systematic and organised manner.

Brand integrity

Design systems act as guardians of brand integrity, ensuring that the visual identity remains cohesive and recognisable across different touch points.

Design systems are more than just a trend; they are a strategic investment in the efficiency, consistency, and scalability of design projects. By adopting a systematic approach, design teams can create robust systems that not only enhance collaboration but also elevate the overall user experience. As the design landscape continues to evolve, design systems will remain an indispensable tool for organisations striving to deliver cohesive, user-centric solutions in a rapidly changing digital world.

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A guide to creating accessible designs

February 9th 2024

A guide to creating accessible designs

In today’s rapidly evolving digital landscape, the importance of creating designs that are inclusive and accessible cannot be overstated. Accessibility in design ensures that everyone, regardless of their abilities or disabilities, can access and interact with the content seamlessly. Whether you’re a web designer, graphic artist, or product designer, incorporating accessibility into your designs is a crucial step towards creating a more inclusive and user-friendly experience for all. In this blog post, we will explore the key principles and strategies for designing with accessibility in mind.

Understanding accessibility

Accessibility in design is about removing barriers and providing equal access to information and functionality for all users. This includes people with disabilities such as visual, auditory, motor, or cognitive impairments, as well as those using assistive technologies like screen readers, magnifiers, or voice recognition software.

Key principles of accessible design


  • Ensure that information and user interface components are presented in multiple ways (text, images, audio) to accommodate different user preferences and abilities.
  • Use high colour contrast for text and background to enhance readability, and provide alternative text for images to assist users with visual impairments.


  • Design interfaces that can be easily navigated using a keyboard, touch screen, or other input devices.
  • Avoid content that may cause seizures or physical discomfort and ensure that users have enough time to read and interact with the content.


  • Create clear and consistent navigation and page structures to help users understand the organisation of content.
  • Provide helpful error messages and suggestions for form submissions, and avoid using jargon or complex language.


  • Ensure that your designs are compatible with a variety of assistive technologies and different devices to guarantee a consistent and reliable user experience.

Practical Strategies for Accessibility

Responsive Design:

  • Design responsive websites that adapt to different screen sizes and orientations, ensuring a seamless experience across various devices.

Text alternatives:

  • Include descriptive alternative text for images, graphics, and other non-text content to convey information to users who cannot see the visual elements.

Semantic HTML:

  • Use semantic HTML markup to enhance the structure and meaning of content, making it easier for assistive technologies to interpret and present information.

Keyboard accessibility:

  • Ensure that all interactive elements can be accessed and activated using only a keyboard, catering to users who may have difficulty using a mouse.

Captioning and transcripts:

  • Provide captions for videos and audio content, and transcripts for podcasts or other spoken-word content to make the information accessible to users with hearing impairments.

Designing with accessibility in mind is not only a legal and ethical responsibility but also a way to create designs that cater to a diverse and inclusive audience. By adopting these principles and practical strategies, designers can contribute to a more accessible and user-friendly digital landscape, fostering an environment where everyone can participate, engage, and enjoy the benefits of technology without barriers. Embracing accessibility is not just good design practice – it’s a commitment to making the world more inclusive for everyone.

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